Della: Della is a socially responsible fashion line that works to bring
ethical, African-made products to the forefront of the U.S. market. We
work to bridge African craftsmanship and traditional textiles with
modern, western styles. All of our employees receive fair wages, health
care, social security benefits, literacy courses and money management
training.
Della: Both
our mission and our products make us unique. A lot of fashion labels
use African fabric without having the product made in Africa. Also, I
consider our products more fashion-forward due to the fact that we
really look towards seasonal trends and work to show people that African
prints can be worn at any occasion.
APiF: Vans X Della - what can we expect and when?
Della: Well,
2014 is very exciting for us. This month we launched a 6 shoe
collection with Vans, all made with batik handmade by our team in Ghana.
The shoes are available at www.vans.com/della and in stores nationwide.
Della: That's
a great question! My main focus is making sure we can maintain job
security for our entire team and continue to grow. Right now we're
focused on future projects with Vans and Urban Outfitters, there's a few
more exciting projects in the works, but I can't reveal that quite
yet...
Della: Yes,
don't be afraid to ask. Everything starts from an idea, so don't be
afraid to put yourself out there and reach out to people. Also, always
be persistent. Don't be afraid of rejection, you'll never know unless
you try.
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